Recruiting tips for small businesses
Recruiting the right talent is one of the biggest challenges small businesses face. Unlike large corporations, you might not have the luxury of a vast HR department or unlimited resources to attract top candidates. However, the success of your business depends on building a strong team that can drive growth.
In this article, we’ll share practical and effective recruiting tips to help you attract, hire, and retain the best talent.
Create a candidate profile and compelling job description
When it comes to recruiting, defining your ideal candidate is the foundation of a successful hiring process. Think about it this way: if you don’t know what you’re looking for, you’ll end up with a lot that you don’t need. This might sound basic, but it’s a step that’s often glossed over.
Create a candidate profile
First, create a candidate profile. This internal process involves understanding the personality, characteristics, and values you’re looking for in a potential employee. What type of person will fit in well in your workplace? Think about the qualities of your current top performers and what makes them successful. These details help you define the type of person who will thrive in your environment. The profile also sets the foundation for the job description, which you’ll share with potential candidates.
Craft an exciting job description
The job description is much more extensive and public-facing. It should sell your company as a great place to work while providing detailed information about the role. Consider using AI tools to help craft a job description that’s dynamic and engaging. Showcase what makes your company special and why the role is a great opportunity.
In a tight labor market, your job description should read more like a commercial for your company than a laundry list of responsibilities. You can start with a list of key tasks to set clear expectations, but you should also highlight your company culture and everything that sets your business apart. Make the job sound exciting by talking about the impact the employee will have on your company and its goals. And don’t forget to detail the pay, benefits, and perks you offer, like flexible work arrangements, professional development opportunities, and wellness programs.
Use multiple recruiting channels
When you’re looking to hire the best talent, relying on just one recruiting channel can limit your reach. Instead, use multiple platforms to cast a wider net. Each platform has its strengths, and together, they can help you build a well-rounded pool of candidates.
Job boards are a great starting point. They allow you to post your openings where many job seekers are actively looking. But social media can also be a powerful tool in your recruiting arsenal. These platforms can help you reach a diverse pool of job seekers, showcase your company culture, and engage with potential candidates in a more personal way.
Employee referrals are another fantastic resource. Your current employees understand your company culture and job requirements better than anyone. Plus, referrals often lead to quicker hires and employees who are more likely to stick around. To encourage referrals, consider starting a referral program that offers a monetary reward. For instance, you might provide the referring employee with 50% of the reward upon successful hire and the remaining 50% after the new employee has stayed for six months.
Professional networks like LinkedIn are great places to connect with industry professionals, join relevant groups, and actively seek out potential hires. Engaging with professional associations and attending industry events can also help you identify and attract top talent who might not be actively looking but are open to new opportunities.
If you have a tough-to-fill position, you might consider working with an executive recruiter. These recruiters often have access to a much broader pool of candidates and can tap into networks you might not reach on your own, like your competitors. Plus, having a third-party recruiter can be a big advantage – they bring expertise and connections that can really enhance your recruitment efforts and help you find the best candidates.
Develop a strong employer brand
Your employer brand is your company’s reputation as an employer, and a strong brand is like a magnet for top talent. It’s how you present your company to potential employees and what makes your business stand out as a great place to work.
Well-designed website and careers page
When someone considers working for you, they’re likely to visit your website and draw conclusions about your company based on what they see. If your website looks like it was developed in 1990, they might believe your business and management are outdated or behind the times.
Ensure your website is current and showcases strong leadership, community involvement, and other qualities that attract top talent. Also, consider including a well-designed career page. This page is often the first place potential candidates will go to learn about your company. Make sure it’s informative and engaging. Include testimonials from current employees, highlight your values, and provide a clear overview of the benefits and opportunities you offer.
Employer listings
Candidates will likely check out your profile on employer review sites like Glassdoor. If you haven’t already, claim your profile and ensure the information is up-to-date and accurate. While most companies will encounter some negative reviews, this isn’t the end of the world. Actively encourage happy employees to post positive feedback to balance the narrative. This can provide job seekers with a more well-rounded and realistic perception of your employer brand.
Social media presence
Social media is a powerful tool for showcasing your employer brand. Share stories and achievements of your employees, highlight company events, and post about your community involvement. This not only humanizes your brand but also gives potential candidates a glimpse into your company culture.
Streamline the application process
A user-friendly and efficient application process is crucial. If your application process is cumbersome and time-consuming, you risk losing high-quality candidates who value their time.
To really understand the candidate experience, try going through your own application process as a “secret shopper.” This can give you valuable insights into what works and what might need improvement.
In the meantime, here are some tips to streamline the process and keep applicants engaged:
Minimal steps
Keep the application process as straightforward as possible. Ask for relevant information upfront and avoid repetitive questions. If you already have their resume, don’t make them fill out a form with the same details. This kind of redundancy can be a huge turn-off for many candidates, especially those who are highly qualified and in demand.
Clear instructions
Provide clear instructions and set expectations. Let candidates know what documents they need to prepare and how long the application and hiring process will take. Likewise, make it clear, either on your website or wherever candidates are submitting their resumes, that you’re reviewing every application. A comment like, “We personally review every resume,” reassures candidates that their application isn’t just being parsed by an automated program. This personal touch can significantly enhance the candidate experience and make your company more appealing to top talent.
Feedback and updates
Keep candidates informed about the status of their application. It’s a competitive labor market, and sites like Indeed and LinkedIn make it easy for people to apply for multiple jobs in minimal time. So, it’s important to keep candidates engaged from the start. Automated emails acknowledging receipt and providing updates can help maintain their interest and reduce anxiety.
When sending these updates, consider including videos of employees talking about the job. This approach can go a long way toward keeping candidates excited and engaged, helping them feel more connected to your company and giving them a better understanding of what it’s like to work there.
Consider using an applicant tracking system to automate your recruiting process. This can save time and make it easy to manage communications, ensuring no candidate falls through the cracks. It can also help you build a candidate database and stay in touch with past applicants.
Understand relevant laws and regulations
When developing your recruiting strategy, it’s essential to stay compliant with all relevant laws and regulations. The last thing you want is for your well-intentioned efforts to turn into a legal nightmare.
The regulations that apply to your business will depend on your company’s size, industry, and location. But, in general, you need to be mindful of Equal Employment Opportunity Commission (EEOC) regulations, the Americans with Disabilities Act, and state and local regulations like pay transparency laws that go beyond federal requirements.
Consider speaking with legal counsel to review your recruitment practices and ensure compliance with all applicable laws. This can be especially important if you operate in multiple states with different regulations. Also, stay updated on relevant legal developments and ensure your hiring manager and recruitment team are well-trained on compliance issues.
Offer competitive compensation and benefits
To attract high-quality candidates, you need to offer a compensation package that makes them feel valued. This doesn’t necessarily mean you have to match the salaries of larger firms dollar for dollar. Instead, focus on creating a well-rounded package that includes a mix of financial and non-financial benefits. Appealing benefits that won’t break the budget include flexible work arrangements, professional development opportunities, wellness programs, and performance bonuses.
When making an offer, consider outlining the base compensation and then listing out every benefit with a dollar value next to it. This approach helps candidates see that your compensation package is significantly more than just the base salary and makes you stand out from the competition.
Consult with your CPA or business advisor to design a compensation package that fits your budget while maximizing value for your employees. They can also guide you on how to structure your compensation package for maximum tax efficiency, ensuring that you attract top talent without overextending your resources.
If you’d like to discuss your financial plan for new hires, including forecasting and designing the ideal compensation packages, please contact our office. We’re here to provide personalized information and insights to help you develop a competitive and effective compensation strategy.
